the 18th district: EXCLUSIVE PREVIEW - H&M Conscious Exclusive Collection III

Wohoo, tomorrow H&M's new Conscious Exclusive Collection launches.

Before I'm going to present you one more total look of this collection, let's talk about the idea behind the Conscious Collections.

''H&M Conscious'' is the name for all H&M's work for a more sustainable fashion future.

Their vision is that all their operations should be run in a way that is economically, socially and environmentally sustainable. Their regular coordinated Conscious Collections are the forefront of fashion & sustainability. As we can see, they show very cleary that choosing ''greener'' fashion doesn't mean compromising on design or price.

H&M wants to make more sustainable choices in fashion affordable and desirable to as many people as possible.

The perfect location for shooting this magical dress, definitelly was pure nature.